About Grassroots California

Founded in 2009 during the production of a documentary film, Grassroots quickly evolved from a small creative project into a globally recognized brand known for its bold designs, premium materials, and collaborations with legendary artists and cultural icons. Today, the brand is celebrated for producing unique fitted hats, snapbacks, trucker hats, bucket hats, Aspen-style caps, beanies, and limited-edition releases that blur the line between fashion and wearable art.

Grassroots is especially known for its artist collaborations and boundary-pushing materials. 

Product Spotlights

Grassroots Trippy Tundra Snapback Hat

A standout example is the Grassroots Trippy Tundra Snapback Hat, a bold piece that channels psychedelic outdoor imagery into a vibrant graphic design. The structured snapback silhouette offers a classic streetwear style with an adjustable closure that comfortably fits most head sizes. Designed to turn heads at festivals, concerts, or everyday outings, this hat blends striking artwork with reliable comfort and durability.

Grassroots High Times Covers Snapback Hat

Another fan favorite is the Grassroots High Times Covers Snapback Hat, which celebrates the iconic imagery of High Times magazine. Featuring colorful cover-inspired artwork, this cap merges cannabis culture with collectible street fashion. Crafted with premium materials and a comfortable adjustable snapback closure, it’s a statement piece that works equally well at events, casual outings, or as part of a curated hat collection.

Hyperpop Fanny Pack and Snapback Set 

For those who want something truly unique, the Hyperpop Fanny Pack and Snapback Set delivers a vibrant matching duo that blends fashion and functionality. The snapback features a hidden stash pocket and bold graphics, while the coordinating fanny pack offers hands-free storage with the same eye-catching pattern and removable collectible patch.

Available now at Headshop online, the Grassroots collection offers an ever-growing lineup of custom artist hats, fitted caps, trucker hats, snapbacks, bucket hats, beanies, and accessories designed for self-expression, creativity, and standout style.